Coupons have not changed in over 100 years

May 20, 2010 at 1:59 pm (Opinions Anyone?)

It is time for change – It is time for COUPONEX!

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An Easy Way to Protect Your Intellectual Property

March 3, 2010 at 9:00 am (News, Opinions Anyone?)

February 3rd, 2010
Posted by Doc

One question I get on a regular basis is from companies wondering how to get the maximum exposure for their white papers and other material but not loose complete control over their intellectual property. In this free-wheeling time, if you place too many restrictions on your Web-based material, no one will quote from it or pick it up in various blogs and other sites (which is often the point).

So Doc is a big fan of the nonprofit Creative Commons folks, who provide an open and cost-free way to establish copyright and clearly define what others can do with your material.

Creative Commons is dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. They provide free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry so that others can share it, remix it, use it commercially, or any combination thereof.

The following describes each of the six main licenses offered when you choose to publish your work with a Creative Commons license. They items are listed starting with the most accommodating license type you can choose and ending with the most restrictive license type you can choose:

  • Attribution. This license lets others distribute, remix, tweak, and build upon your work—even commercially—as long as they credit you for the original creation. This is the most accommodating of licenses offered in terms of what others can do with your work licensed under Attribution.
  • Attribution Share Alike. This license lets others remix, tweak, and build upon your work even for commercial reasons as long as they credit you and license their new creations under the identical terms. This license is often compared to open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use.
  • Attribution No Derivatives. This license allows for redistribution—both commercial and noncommercial—as long as it is passed along unchanged and whole, with credit to you.
  • Attribution Non-Commercial. This license lets others remix, tweak, and build upon your work non-commercially. And although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.
  • Attribution Non-Commercial Share Alike. This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms. Others can download and redistribute your work just as the by-nc-nd license, but they can also translate, make remixes, and produce new stories based on your work. All new work based on yours will carry the same license, so any derivatives will also be non-commercial in nature.
  • Attribution Non-Commercial No Derivatives. This license is the most restrictive of our six main licenses, allowing redistribution. This license is often called the free advertising license, because it allows others to download your works and share them with others as long as they mention you and link back to you, but they can’t change them in any way or use them commercially.

Doc thinks that you should consider a Creative Commons license for much of your work—perhaps even your entire Web site. It says to the world that you are willing to share your content freely as long as it is shown certain respect and credit.

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Disruptive Technology?

February 3, 2010 at 1:29 pm (Opinions Anyone?)

Turning a Negative Into a Positive!

It is interesting how terms pop up here and there.  What is exactly is “Disruptive Innovation”?  Sounds rather  . . .  disruptive!  

Wikipedia reports “Disruptive technology and disruptive innovation as terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.

Disruptive innovations can be broadly classified into low-end and new-market disruptive innovations. A new-market disruptive innovation is often aimed at non-consumption (i.e., consumers who would not have used the products already on the market), whereas a lower-end disruptive innovation is aimed at mainstream customers for whom price is more important than quality.

Disruptive technologies are particularly threatening to the leaders of an existing market, because they are competition coming from an unexpected direction. A disruptive technology can come to dominate an existing market by either filling a role in a new market that the older technology could not fill (as cheaper, lower capacity but smaller-sized flash memory is doing for personal data storage in the 2000s) or by successively moving up-market through performance improvements until finally displacing the market incumbents (as digital photography has largely replaced film photography).

In contrast to “disruptive innovation”, a “sustaining” innovation does not have an effect on existing markets. Sustaining innovations may be either “discontinuous (i.e. “revolutionary”) or “continuous” (i.e. “evolutionary”). Revolutionary innovations are not always disruptive. Although the automobile was a revolutionary innovation, it is not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market remained intact until the debut of the lower priced Ford Model T in 1908.”

 Miriam Webster has not quite caught up as of yet.

Dan Tynan, from PC World wrote about “The 10 Most Disruptive Technology Combinations” back in 2008!
He says;

“Often, even great new technology needs a partner to really change the world. Here are 10 marriages of technologies that have shaken the digital world over the last 25 years.

If there’s one thing the digital revolution has taught us, it’s that we shouldn’t get too attached to anything. Technology has a way of seizing long-held ideas and entrenched industries and turning them upside-down.

Disruption is rarely the result of a single gadget or innovation, however. It’s typically when two or more technologies converge that the real changes start to happen.

For this look at the most disruptive high-tech events of the last quarter century, we divided developments into pairs that have formed an effective one-two punch. On the following pages are our picks for the ten technology duos with the biggest impact.

10. DVRs + Entertainment on Demand

9. YouTube + Cheap Digital Cameras and Camcorders

8. Open Source + Web Tools

7. MP3 + Napster

6. Blogs + Google Ads

5. Cheap Storage + Portable Memory

4. Cloud Computing + Always-On Devices

3. Broadband + Wireless Networks

2. The Web + The Graphical Browser

1. Cell Phones + Wireless Internet Access”

 Although not intended to be an exhaustive list, it is impressive. Likely it has changed dramatically since he first analyzed the comparatives  in 2008. You can read the full descriptions at  

For COUPONEX, we rather like the term. It does (at least based on what we read and what little we included here) reduce down into two simple words what we will accomplish. And that my friend is worth writing about!

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